Privacy Policy

1. Privacy Policy Overview

This Privacy Policy explains how RUOFF Roofing & Restoration LLC ("RUOFF," "Company," "we," "us," or "our") collects, uses, shares, and protects information obtained through www.ruoffroofing.com, related forms, communications, and services.

This Privacy Policy applies to information collected online and, where applicable, information collected in connection with website inquiries, inspection requests, estimates, projects, warranty matters, and related customer communications.

By using the website, you acknowledge that you have read this Privacy Policy. If you do not agree with the practices described here, do not use the website or submit information through the website.

2. Information We Collect

The information we collect depends on how you use the website and communicate with RUOFF.

2.1 Information You Provide

You may provide:

• Name;
• Mailing address;
• Property address;
• Telephone number: 972-430-3948
• Email address;
• Preferred appointment dates and times;
• Details about your roof, property, or requested services;
• Roof photographs, videos, and other project images;
• Insurance carrier, claim number, policy-related, and storm-damage information;
• Project plans, inspection reports, estimates, documents, and correspondence;
• Information about other property owners, occupants, managers, insurers, or representatives;
• Payment, billing, and transaction information;
• Reviews, testimonials, comments, feedback, and survey responses; and
• Information submitted through forms, telephone calls, text messages, email, social media, or other communications.

Please do not submit full payment card numbers, online banking credentials, Social Security numbers, passwords, or other highly sensitive information through an ordinary website form or email. Use only payment or secure submission methods specifically provided by RUOFF or its payment provider.

2.2 Information Collected Automatically

When you use the website, RUOFF or its service providers may automatically collect:

• Internet Protocol ("IP") address;
• Approximate location derived from IP address;
• Device type and identifiers;
• Browser type and version;
• Operating system;
• Screen resolution and language preferences;
• Website pages viewed;
• Links clicked;
• Date, time, and duration of visits;
• Referring and exit pages;
• Search terms used to reach the website;
• Interaction with forms and website features; and
• Error logs, security information, and diagnostic data.

2.3 Cookies and Similar Technologies

RUOFF and its service providers may use cookies, pixels, tags, scripts, local storage, and similar technologies to:

• Operate and secure the website;
• Remember preferences;
• Maintain form or session functionality;
• Understand website traffic and usage;
• Measure advertising and marketing performance;
• Improve website content and functionality; and
• Detect fraud, abuse, and security threats.

You may be able to control cookies through your browser settings or available website cookie controls. Disabling cookies may affect certain website functions. Cookie choices may not apply across every browser or device.

2.4 Information from Other Sources

RUOFF may receive information from:

• Property owners, managers, occupants, or representatives;
• Insurance carriers and claim representatives;
• Subcontractors and project partners;
• Payment processors;
• Website, advertising, analytics, and lead-management providers;
• Public sources;
• Social media platforms; and
• Other persons who contact RUOFF about a property or project.

3. How We Use Information

RUOFF may use information to:

• Respond to questions and service inquiries;
• Schedule, confirm, reschedule, or cancel inspections and appointments;
• Perform or coordinate free roof inspections;
• Evaluate property conditions and project needs;
• Prepare estimates, proposals, designs, and written agreements;
• Perform roofing, restoration, solar, remodeling, reconstruction, maintenance, and related services;
• Coordinate insurance claims and communicate with carriers or authorized representatives at your request;
• Process payments, invoices, financing requests, and transactions;
• Communicate about active or completed projects;
• Administer warranties, service requests, and customer support;
• Send service-related notices and operational communications;
• Send marketing communications where permitted and where you have provided any required consent;
• Personalize and improve the website and customer experience;
• Analyze website use, trends, and campaign performance;
• Maintain business records;
• Protect the security and integrity of the website, systems, people, and property;
• Prevent fraud, abuse, unauthorized activity, and other unlawful conduct;
• Respond to legal process, government requests, or regulatory obligations;
• Establish, exercise, or defend legal claims; and
• Carry out other purposes disclosed when information is collected or otherwise permitted by law.

4. How We Share Information

RUOFF may share information with the following categories of recipients when reasonably necessary for the purposes described in this Privacy Policy:

4.1 Service Providers and Vendors

RUOFF may share information with vendors and service providers that support:

• Website hosting and maintenance;
• Customer relationship management;
• Appointment scheduling;
• Communications and messaging;
• Marketing and email delivery;
• Analytics;
• Information technology and security;
• Document storage;
• Accounting and bookkeeping;
• Payment processing;
• Financing or transaction services; and
• Business administration.

These providers may access information only as needed to provide services to RUOFF or as otherwise permitted by law.

4.2 Subcontractors and Project Partners

RUOFF may share relevant information with subcontractors, crews, suppliers, consultants, inspectors, engineers, architects, solar professionals, remodeling professionals, and other project partners when necessary to evaluate, estimate, schedule, coordinate, or perform requested services.

4.3 Insurance Carriers and Representatives

At your request or with your authorization, RUOFF may share relevant project, property, inspection, photograph, estimate, and claim information with insurance carriers, adjusters, claim representatives, and other authorized participants in an insurance-related matter.

4.4 Payment Processors and Financial Providers

Payments and payment-related transactions may be processed by third-party payment processors, financing providers, banks, or other financial service providers. Those providers may collect and process payment information under their own privacy policies and terms.

RUOFF generally does not retain complete payment card numbers when payment processing is handled through a third-party processor.

4.5 Legal, Safety, and Business Transactions

RUOFF may disclose information:

• To comply with law, subpoena, court order, or legal process;
• To respond to government or regulatory requests;
• To protect the rights, safety, property, and security of RUOFF or another person;
• To investigate fraud, abuse, security incidents, or unlawful activity;
• In connection with a merger, acquisition, financing, reorganization, sale of assets, bankruptcy, or similar transaction; or
• With your consent or at your direction.

4.6 No Sale of Personal Information

RUOFF does not sell your personal information.

RUOFF may use service providers, analytics tools, advertising providers, or lead-management services that process information on RUOFF's behalf. Such processing does not constitute a sale of personal information by RUOFF. RUOFF does not authorize third parties to sell personal information collected through the website.

5. Marketing Communications

RUOFF may use your contact information to provide information about services, promotions, company news, projects, inspections, roofing, restoration, solar, remodeling, reconstruction, or related offerings, subject to applicable law and any required consent.

Marketing communications may be sent by:

• Email;
• Telephone call;
• Text message or SMS;
• Direct mail; or
• Other lawful communication methods.

5.1 Email Opt-Out

You may unsubscribe from marketing emails by clicking the "unsubscribe" link in the email or by contacting RUOFF using the information in the "Contact Us" section below.

Even if you opt out of marketing emails, RUOFF may continue sending transactional or service-related emails, including messages about appointments, estimates, projects, payments, warranties, safety, or requests you initiated.

5.2 Telephone and SMS Consent

Where required by applicable law, RUOFF will obtain appropriate prior express written consent before sending marketing calls or text messages using an autodialer, prerecorded voice, artificial voice, or similar automated technology.

By checking a marketing consent box, submitting a form that clearly requests marketing consent, or otherwise providing the required consent, you authorize RUOFF Roofing & Restoration LLC to send marketing calls and text messages to the telephone number you provide. Consent is not a condition of purchasing goods or services.

Message frequency may vary. Message and data rates may apply. Your consent applies only to RUOFF Roofing & Restoration LLC and is not a blanket authorization for unrelated companies or sellers. RUOFF will maintain records of consent and honor applicable Do Not Call, TCPA, FCC, FTC, and other telemarketing requirements.

You may withdraw marketing text consent at any time by replying STOP, END, UNSUBSCRIBE, or another reasonably clear opt-out request. You may reply HELP for assistance or contact RUOFF at 972-430-3948 or seth@ruoffroofing.com.

After receiving an opt-out request, RUOFF will stop sending marketing text messages as required by applicable law, subject to reasonable processing time. You may continue to receive a final confirmation or service-related communication where legally permitted and reasonably necessary.

To stop marketing telephone calls, request placement on RUOFF's internal do-not-call list by contacting 972-430-3948 or seth@ruoffroofing.com. You may also use applicable federal or Texas Do Not Call registration processes.

Opting out of marketing does not necessarily stop operational or service-related communications concerning an inspection, estimate, active project, payment, warranty, safety issue, or other transaction you requested or initiated. You may separately request that RUOFF stop nonessential communications.

6. Legal Bases and Business Purposes

Depending on the circumstances, RUOFF may process information because:

• You requested information or services;
• Processing is necessary to perform or prepare for a contract;
• Processing is necessary for legitimate business purposes;
• Processing is necessary to comply with legal obligations;
• You provided consent;
• Processing is necessary to protect the rights, safety, security, or property of RUOFF or another person; or
• Processing is otherwise permitted by applicable law.

7. Data Security

RUOFF uses reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, use, alteration, disclosure, or destruction.

No method of transmission or storage is completely secure. RUOFF cannot guarantee that information will never be accessed, disclosed, altered, or destroyed by a security incident, technical failure, or unauthorized action.

You are responsible for using reasonable care when submitting information online and for not sending confidential information through unsecured channels.

If RUOFF determines that a security incident requires notice under applicable law, RUOFF will provide notice as required by law.

8. Data Retention and Deletion

RUOFF retains information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

• Respond to inquiries;
• Provide estimates and services;
• Maintain project, warranty, accounting, insurance, and business records;
• Resolve disputes;
• Enforce agreements;
• Protect against fraud and security threats;
• Comply with legal, tax, regulatory, and insurance obligations; and
• Maintain legitimate business records.

Retention periods vary depending on the type of information, the purpose for which it was collected, the nature of the relationship, legal requirements, and operational needs.

When information is no longer needed, RUOFF may delete it, anonymize it, aggregate it, or securely dispose of it, subject to legal, technical, backup, and recordkeeping limitations.

9. Privacy Rights and Requests

Depending on applicable law and subject to exceptions, you may request to:

• Confirm whether RUOFF processes personal information about you;
• Access or obtain a copy of personal information;
• Correct inaccurate personal information;
• Delete personal information;
• Withdraw consent for consent-based processing;
• Opt out of marketing communications;
• Request information about categories of information collected, used, or disclosed; and
• Receive information about how to exercise applicable privacy rights.

To submit a privacy request, contact RUOFF using the information below. RUOFF may need to verify your identity before completing a request. Verification may require information reasonably related to the request and the information already maintained by RUOFF.

RUOFF may deny or limit a request when permitted or required by law, including where responding would affect another person's rights, compromise security, interfere with a transaction or warranty, prevent compliance with law, or require deletion of information that RUOFF must retain.

If you disagree with RUOFF's response to a privacy request, you may contact RUOFF and request that the matter be reviewed. RUOFF will handle requests and appeals as required by applicable law.

10. Children's Privacy

The website is intended for a general audience and is not directed to children under 13. RUOFF does not knowingly collect personal information from children under 13 through the website.

If you believe a child under 13 provided personal information to RUOFF, contact us at 972-430-3948 or seth@ruoffroofing.com. If RUOFF learns that it collected personal information from a child under 13 without legally required parental consent, RUOFF will take reasonable steps to delete the information as required by applicable law.

Parents and guardians should supervise children's use of the internet and should not permit children to submit property, contact, payment, or other personal information through the website.

11. Do Not Track

Some web browsers offer a "Do Not Track" setting. Because there is not a universally accepted standard for responding to Do Not Track signals, the website may not respond to such signals in all circumstances.

You may use browser controls, cookie settings, device settings, and available website privacy tools to manage certain tracking technologies.

12. Third-Party Websites and Services

The website may link to or integrate with third-party websites, social media platforms, payment processors, insurance resources, manufacturers, financing services, analytics tools, or other third-party services.

RUOFF does not control third-party privacy practices. Information submitted to a third party is governed by that third party's privacy policy and terms. RUOFF is not responsible for the privacy, security, content, or practices of third parties.

You should review the privacy policies of third-party websites and services before providing information.

13. Social Media, Reviews, and Public Content

If you post, tag, message, review, or otherwise interact with RUOFF through a social media platform, the platform may collect and use information according to its own policies.

Reviews, testimonials, comments, and other content submitted for public display may be visible to others. Do not include private, confidential, financial, insurance, or sensitive information in publicly submitted content.

RUOFF may use reviews or testimonials for marketing only as permitted by applicable law and any consent or authorization required.

14. Changes to This Privacy Policy

RUOFF may update this Privacy Policy periodically to reflect changes in the website, services, technology, law, or business practices.

When changes are made, RUOFF will post the revised Privacy Policy on the website and update the "Last Updated" date. Changes become effective when posted unless a later effective date is stated.

Your continued use of the website after an updated Privacy Policy is posted indicates acceptance of the revised policy to the extent permitted by law.

15. Contact Us

For privacy questions, requests, complaints, or concerns, contact:

When contacting RUOFF about a privacy request, please identify the nature of your request and provide enough information for RUOFF to respond. Do not include unnecessary sensitive information in an email or ordinary website form.